Retail Platform Gailbook Brings Indonesian SMEs to Global Market

Singapore, October 2024 — Gailbook is a Singapore-based localised and curated fashion e-retail platform for Indonesian brands, launched in August 2024. Serving as a B2C marketplace, Gailbook fosters a seamless fashion ecosystem and incubates Indonesian home-grown brands to scale into the international market.

Global interconnectivity & social mobility driven by tech-savvy millennials and rising number of fashion brands leads to a surge in cross-border commerce. However, navigating thousands of brands can be overwhelming for consumers as global brands compete creating a saturated market.

“Gailbook is now here to bridge this gap to connect both consumers and local Indonesian fashion brands in this era of globalization. The platform exists to facilitate local SMEs that struggle with limited international market, logistics & warehouse. We provide a platform for them to showcase their products and gain access to wider international reach.” said Nadia Irwan, co-founder of Gailbook.

Along with that, Gailbook also provides seamless cross-border services, localized marketing & partnerships and market data to accommodate small SMEs in their global scaling.

“Gailbook is more than just a product listing platform. We’re dedicated to introducing Indonesian rich culture to the global market while showcasing the unique stories behind each product and the talented craftsmen who create them.” added Nadia.

At Gailbook, customers can enjoy curated, personalized & distinctive designs from casual to formal women clothing to kids clothing. Along with instant shipment and exclusive promotions, customers can increase time efficiency compared to browsing through vast marketplaces.

Moreover, they can actively be a part of #GailSquad community, where they can engage in immersive experiences and network with active and like-minded empowered women at offline events.